Archive for the 'Jonathan Yates' Category

Make noise, win business!

Thursday, May 3rd, 2007

Picture a carrot. I bet you’ve visualised something orange with a nice green top. And it works in exactly the same way when you present your new product to a potential buyer.

(more…)

Try it, someone might like it!

Monday, April 16th, 2007

I met up with Asda now that they’re interested in our product (after years of trying they perhaps were swayed by our Sainsbury’s success!)

(more…)

Never stop trying

Thursday, April 5th, 2007

The Vitality Show caused a mass rush for the business, which was of course great, but it means that things have got rather hectic lately!

(more…)

Creativity, vitality & viral videos

Friday, March 16th, 2007

I recently met an Olympic mountain bike and road bike trainer – with medals under his belt – who got in contact with me and said he liked the product, wanted to use it when training, and was there anything he could do for me (he has a lot of contacts and writes for cycling magazines).

(more…)

Celebrity and spin

Thursday, March 8th, 2007

I was recently accosted in my local Post Office after featuring in a lifestyle piece in Elegance Magazine (incidentally the worst photo you’ll ever see of me).

(more…)

The MoD and FMCG

Wednesday, February 21st, 2007

We were interviewed yesterday by mergermarket.com. I took Paul (our new team member) along to see how I perform in interviews (as a training exercise), but the interviewer decided to interview Paul too. As a writer and journalist he needs no media training, and he coped admirably!

(more…)

All’s fair in love and war

Friday, February 16th, 2007

Last week’s award was great to receive, and I must admit we have spent our Venturefest winnings already. But you’ll be glad to hear that the money has been invested wisely (partly going towards a new and long-overdue laptop for the business).

(more…)

And the winner is …

Thursday, February 8th, 2007

Considering I wasn’t due to attend Venturefest 2007, it was pretty good day in the end! I won £1,000 and walked away with the Venturefest Innovation Central Award for the ‘most progressed innovation’ since last year. So my PR machine will be grinding that out, which is brilliant!

(more…)

I’ve created a monster!

Friday, February 2nd, 2007

The press just keeps on coming at the moment, I can hardly keep track of all the great coverage O2GO is getting.

(more…)

Making the news

Wednesday, January 24th, 2007

All the press we got last week has meant an incredibly busy week for me!

(more…)