Don’t fight the tape
Literally…don’t oppose what the market dictates.
An example of fighting the tape would be to create a product for a particular market without having analysed the market or researched the customer base. In such a case, the likelihood is that the product created would not generate enough interest to make it profitable.
Thorough market analysis along with comprehensive customer research can help prevent such costly mistakes and are essential steps in attempting to break into new markets.
